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Biografia

Alessio Sundas ( Marliana PT), December 2nd 1971) he’s a manager and television writer. He’s an entrepreneur and e editor.

He is best known as being the inventor of the umbrella girls; the girls  girls who carrying the umbrella motoGP and Formula1,and creator of the brand umbrella girls. He’s editor-in-chief of Cinque Terre Magazine and Millennium.

He was born in Tuscany to a farming family, precisely in a town called  Marliana in province of Pistoia.

After his studies in secondary school specializing in modern languages, at 23 years old he got a diploma in Phisioterapy at CEPLAT with a specializing and a thesis on ankle . He graduate in Marketing and Communication in Milan. He began his artistic carrier at 19 years old,

he was discovered by Maurizio Costanzo.

He made his appearance in the well-known morning talk show Maurizio Costanzo Show for a stunning record: he had kissed 350 girls in a year.

In 2003 he founded the publishing house Gutenberg, operating in Florence, and launched Millenium Magazine.

He is the editor-in-chief, owner and founder of Cinque Terre Magazine, specializing in international tourism, travels and culture founded in June 2013.

Where does his interest in fashion, art, lifestyle come from?

CAREER

In 1982  he decided to follow his vocation in life: Management.

While Italy was winning the World Cup that year, he had an idea, a kind of premonition, he would have became a successful manager. In which field?

Fashion system. He worked hard on that, and he published his first book :

“’80s fashion”

In 1991 Alessio stated at Maurizio Costanzo Show that he would became a tv manager.

His first spot appeared on MAGAZINE MAX then MAX r.c.s. COSMOPOLITAN, AMICA,NOVELLA 2000, 100 COSE ENERGY, HARPER’S BAZA(A)R UOMO, HARPER’S BAZA(A)R DONNA, MODA IN ( international fashion magazine), GLAMOUR, YES (Mondadori) , VITALITY (Rusconi),.

He hosted programmes like : ITALIA 1, CANALE 5, RETE 4,

He worked without any Marketing Agency.  A few examples:

he made-up the picture of him covered with a pile of fashion magazines,

half-naked models covered with everything but fabric -the bundle-, he launched advertisement campaign in which murales had only the image without written words and street images with “ love me or love me not! on it.

UMBRELLA GIRLS

From Alessio Sundas s.r.l. to Alessio Sundas Model and Management

In 1994 Alessio created a label, he drew sunglasses (SUNGLASSES) ,trousers (BIELASTIC JEANS) ,shoes (SUNDAS SHOES),t-shirts, wristwatches, swimming suits, he wanted stars to wear his creation.

He introduced his fashion wear, and turned  Alessio Sundas s.r.l. into Alessio Sundas Model and Management. In the same year he invented the label ARTE, MODA PIANETA DONNA, a bond with paintings by ANNIGONI, SALVATORE FIUME, GUTTUSO,MACCARI, SENIGHINI,GRECO, next to top models, in collaboration with WHY NOT model management (pictures were taken by Luigi Cassinelli). Persistently he exhibited at A.R.T. he invited art critics, singers and journalists.

In 1995 he invented “TESSUTO ARTE MODA” the stunning idea was putting on half-naked models only fabrics, to underline the products,

on a polo field . He introduced his idea to EL CHARRO,FIAT, FERRARI, working with them.

With Polo label the publicisize the exhibition in collaboration with CLUB FERRARI; founded his polo team and associated of Polo (POLOFIRENZE ASSOCIATION).

In 1996 he created his feature on beauty and her models were hosted in “TINTARELLA DI LUNA” tv programme. Maria Teresa Ruta, Maurizio Seimandi, the Minister Enrico Ferri, Marco Balestri e Enrico Bruschi.

In the same year fell in love with racing cars, he collected a team, and drove with his Pegeout 205 in the MOTOGP.

In 1997 after a collaboration with Pegeout , he launched his team F3 (ETRURIA and OPEL CORSA team).

Soon his label appeared on small sailing boat (SILURI) and even on FERRARI 335.  He sponsored also two tv shows (a daily newspaper) and FANTASY (a based Fantasy programme) and he contribute to “SINGLES” a tv show in which singles had the possibility to declare their state on TV!

PRAISES

11-16-1997 he was honored with the Order of merit of the Italian Republic and bestowed from Adriano Ceri (Silver medal of Italian Republic)

2-13-1998 Professor  in Communication and Management at DIE INTERNATIONALE ACABADIER University.

6-21-1998 he was awarded with the title of Knight of Merit from Prefect of Imperial Order Charles the great, great Master for Italy, with special price Prince HOHENSTAUFEN founded in 1475 given by Chancellor Marco Rodriguez.

TV APPEREANCES

Author

In 1998 he created “MODA PIU’ MODA” people by night were interviewed , a daily question was asked “how do you want fashion to be like?”,people said random answers.

Late that year Alessio made his appereance on Santoro’s programme  “NOI GIOVANI” aired on RAIDUE, arriving with his PAGODA CABRIO with a bunch of models on it.

He were interviewed in: ASTERIX (Italia 1), SALI E TABACCHI (Canale 5) LA VITA IN DIRETTA (Rai) E’ MODA (Telemontecarlo).

He invented “MODELS IN TOUR” beautiful girls in panther disguise travelled throughout Italy (the idea was ask the Mayor of chosen city to solve citizen problems, not just as SOS GABIBBO, but in a sexy and funny way) small town citizen got through to the Sundas girls exposing their problems to them.

In 2000 he produced “CURRICULUM “,a tv programme held in Tuscany and aired on ODEON, in which a sweet and sultry presenter asked questions to some local artists as BENVENUTI, BENIGNI, cabaret artists, and others with a special television programme.

In 2004 he founded the publishing house Gutenberg  as editor.

The following year he created the label “Cravatte” ,in 2006 he created Occhiali. From that year on till 2010 he made casting for national tv programme as Uomini e donne,Votantonio Rai 2, Matrix,(Enrico Mentana), Senso della Vita(Paolo Bonolis) ,La Fattoria (Canale 5).

Among his casting models we can find;

Angela Cavagna, Orlando Portento,  he worked together Marcus Schenkenberg The World Most Beautiful Model.

In 2010 he organized casting for Italian Music Big as Tiziano Ferro, Laura Pausini, one of Tiro Mancino’s sister was involved.

In 2011 he created a fashion label FTS TENNIS.

In 2012 he created a boots brand (?) presented at Micam in Milan.

He had a collaboration with Telethon, a television marathon.

From 2011 to 2013 he made castings as filmmaker music video for artists as: Giuseppe Povia, Simone Tomassini, Mirage, Luca Anceschi.

In 2012/2013 he organized a casting for SKY, for “Poker school” tv programme asked by Lottomatica. The adversary introduced by him won.

He founded Cinque Terre Magazine, late that year.

In his Agency “l’ Officina degli Artisti” he represents many tv personalities who work in programmes as Amici,Uomini e Donne, X Factor, Italia’ s got talent and in Sky programme.